Welcome to Hera's site

3D art design

Digital IP Design
for Harper’s Bazaar

Category​

3D Digital Art

Client​

Harper’s Bazaar

Start Date​

August 2021

Role

Concept Designer, 3D Artist

Project overview

This is my digital IP design created for Harper’s Bazaar’s university design competition. The concept blends fantasy, fashion, and technology, visualized through a stylized elf-like character and a surreal aquatic theme. Below, I break down the design thought process, production pipeline, and key artistic decisions.

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  • The character is a fantasy-inspired digital avatar designed to embody both fashion aesthetics and futuristic storytelling.
  • The surfing + oceanic theme symbolizes fluidity, elegance, and empowerment, aligning with high-fashion editorial narratives.
  • I designed elf-like features to enhance a dreamy, ethereal quality, making the character visually distinct.

The outfit draws inspiration from high-fashion couture, featuring:

    • Asymmetrical cuts & layered fabric for dynamic movement
    • Metallic accessories that blend futurism with organic elements
    • Flowing materials to complement the aquatic setting
    • The surfboard and water elements reinforce the theme of motion, adaptability, and strength.

Facial Sculpting & Details

  • Focused on soft, delicate facial features for a high-fashion aesthetic.
  • Created subtle skin details such as eyebrow ridges, lip definition, and eye depth.
  • Added pointed elf ears and custom eyelashes to enhance character uniqueness.

Outfit Sculpting

  • Created structured yet fluid garments that mimic underwater movement.
  • Designed leg wraps & boots with futuristic cuts, inspired by surfwear & high fashion.
  • Incorporated subtle fabric folds & layering to enhance material realism.

Environment & Prop Design

  • Modeled a stylized shark surfboard to symbolize strength & motion.
  • Designed liquid wave effects, freezing a moment of powerful movement.
  • Added floating water orbs and abstract elements to elevate the dreamlike composition.
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Final Rendering & Presentation

Ensure cinematic lighting & editorial polish.

Reflections

This project pushed my 3D sculpting, fashion visualization, and artistic direction to a new level, showcasing my ability to merge digital art, storytelling, and branding into a cohesive experience.