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Packaging

Packaging design
for Wahaha

Category​

Packaging

Client​

Wahaha

Start Date​

Apr 2021

Designer​

Hera, Yuhui

Project overview

This is my packaging design project for Wahaha Soda Water created as part of the National College Advertising Design Competition. The design focuses on promoting Wahaha’s soda water product line, which emphasizes a modern, health-conscious lifestyle while reflecting the brand’s vibrant and youthful identity.

Objective: To create a visually appealing packaging design that highlights the soda water’s unique flavors and health benefits while enhancing the product’s shelf appeal.

Focus: Combining artistic illustration with functional packaging design to stand out in the competitive beverage market.

Branding and identity

Eco-friendly Aesthetic

Reflection

This project allowed me to merge branding, illustration, and packaging design into a cohesive and appealing product identity. The final design not only captures Wahaha’s youthful energy but also delivers a sophisticated and memorable look, showcasing my ability to create compelling visual stories for consumer products.

The design appeals to young, health-conscious consumers looking for beverages that combine aesthetics and functionality.

I balanced visually engaging artwork with clear and legible product information, ensuring the design remains both artistic and practical.

By emphasizing the PH9.0 feature and incorporating soft gradients and detailed illustrations, the design stands out in a crowded market.