Welcome to Hera's site

Brand identity and web development

2.5D illustration
for Chinese National Visual Innovation Competition

Category​

Graphic Design

Role

Lead Designer and Illustrator

Start Date​

7 Nov 2021

Designer​

Hera, Yuhui

Project overview

This is a series of 2.5D illustrated posters that celebrate traditional Chinese tribal musical instruments. The project was recognized with the second prize in the Chinese National Visual Innovation Competition.

The objective is to visually represent the cultural heritage and craftsmanship behind traditional Chinese tribal musical instruments through contemporary design techniques.

Cultural Preservation

Interactive Visual Journey

Storytelling through Illustration

Storytelling through Illustration

The posters use a 2.5D visual style, combining flat design with depth to create a layered, interactive aesthetic. This technique allows for the visualization of complex scenes while maintaining clarity and artistic appeal.
Each composition integrates musicians, instruments, and landscapes, capturing the essence of their respective cultural origins. The narratives are enhanced by detailed textures and precise arrangements of visual elements.

Conducted in-depth research into the history and significance of the instruments, including their construction, regional ties, and the rituals surrounding their use.

Initial drafts mapped out key visual elements, ensuring each instrument and its cultural context were accurately represented.

 Created using vector-based tools, with attention to fine details and layering to achieve the 2.5D effect.

Integrated Chinese typography that complements the visual style, enhancing cultural authenticity while maintaining readability.